As the Commercial Manager for the "Maison & Objet" design event's decoration branch from its inception in 1995, Veronique Thouvenin shaped its "styles" approach and developed the French and international offer.
From 2001 to 2008, she led the Communications Department of SAFI and drove the branding strategy for the professional trade shows  "Maison & Objet", "Now! design à vivre", "Editeurs", "Outdoor/Indoor", "Projets", "Meuble Paris" and the mainstream trade show "Joailliers Créateurs".
In this role she organised acute communication campaigns to maximize international impact (press, partnerships, multimedia, publishing, events ...).
Concurrently she creates the Observatory of Trends and the Inspiration Journals. She also coordinates the label "Paris, Capitale de la Création", a collective of fashion and interior design trade shows.

With this solid cross-market experience of lifestyle products and distribution, from branding to communicating, she goes on to create the agency THOUVENIN& VERONIQUE CONSEIL in 2010.